Startup Account #5- Crafting Success

Deependra | November 18, 2016
Photo Credit:

Aayusha Shrestha

Owner, AAMO


Please tell us little about your company.

Through AAMO we make handcrafted Nepali jewelry. We currently don’t have any physical outlet so we take orders online and have them delivered. We have a team of four members that includes me and three other craftsmen. AAMO has been in operation since mid-2015.


How did you come up with the idea for AAMO?

I had completed my Masters in Sociology and was working with an INGO here in Nepal. Even though I was working for social welfare, I did not find myself contributing towards society. Additionally, I was always curious about working in handicraft, and designing. So when I eventually ended up chasing my passion, I ended up initiating AAMO.


What is your vision for this company?

I realized that our younger generation does not really consider craftsmanship as a serious profession. Hence, through AAMO I want to highlight the importance and scope of craftsmanship. And secondly, I feel people these days have forgotten our history. Through my designs I want to explore and showcase our local culture and its various intricate layers.


What challenges did AAMO face during its initial days?

Firstly, changing professions was a very difficult challenge for me, which included convincing family members about the change. Besides that, convincing craftsmen to work for AAMO was also quite a task.


Your designs are quite unique, where do you find inspiration for them?

I have engaged in researching designs from the past 4-5 years during my previous field trips and tours. There is always a personal story behind each of my designs. Additionally, intricate work on temples and monuments which reflect our past inspire me a lot. It isn’t that I see something beautiful and turn into jewelry. If I don’t see myself wearing that piece, I don’t create it.


You have been covered well as a budding entrepreneur in traditional media as well. Please share some of that experience.

I was happy being featured time and again but actually did not want it to be too publicly hyped. Being featured in Vogue India however, was quite an experience. I got the chance to work with various famous designers whom I had been admiring for quite a while. Also, this participation reestablished my commitment, dedication, and level of professionalism in my field of work.


What are three things that matter the most in your designing sector?

I would like to place commitment in the first place which eventually which applies to all sectors. After that I would say that any designer needs to have her own style sense and taste. Completing the list I would say that being true to yourself also matters a lot.


How do view the entrepreneurial ecosystem of Nepal?

Honestly I don’t see myself as an entrepreneur; I would rather call myself as a designer. So, as an ordinary person, I see it as a purely profit intended sector, which is normal as everyone has to sustain here.


Do you think events like GEW add value to your work?

Yes it surely does. Events like this certainly helps expand our network horizon. And specifically, features such as these help us and our work get recognized - which is not very common in Nepal.


What suggestion would you like to give to aspiring entrepreneurs, if any?

Before jumping into any new venture, it is always helpful to work for others for a while – this will help one gain some professional ethics. But if you feel you would rather not do so, you can always engage in any sector you wish on your own. 

/pYes it surely does. Events like this certainly helps expand our network horizon. And specifically, features such as these help us and our work get recognized - which is not very common in Nepal.

Deependra Chamlagain
Deependra Chaulagain is the Director of Operations at Samriddhi Foundation where he is responsible for devising and executing operational systems... About the Author